Senior Associate – Digital Media Strategist (Multiple Positions)
PricewaterhouseCoopers Advisory Services LLC
Location: New York, New York
Type: Full Time
Internal Number: NY3838
Senior Associate – Digital Media Strategist (Multiple Positions), PricewaterhouseCoopers Advisory Services LLC, New York, NY. Help clients design customer strategies. Assist in developing digital and analog mediums delivering personal and analytic experiences. Assist clients with developing marketing strategies and operating models, portfolio and brand management. Assess and evaluate offerings within the marketing technology landscape. Help in engaging with businesses to strategize, articulate solution options, evaluate tradeoffs and influence key decisions.
Must have a Bachelor’s degree or foreign equivalent in Computer and Information Science, Business Analytics, Digital Marketing, Business Administration, or a related field, plus 3 years of related work experience.
In the alternative, the employer will accept a Master’s degree or foreign equivalent in Computer and Information Science, Business Analytics, Digital Marketing, Business Administration or a related field, plus 1 year of related work experience.
Must have at least one year of experience with each of the following:
Experience with ad technology (ad servers, DMPs, DSPs, cross device measurement);
Applying data and analytics to solve questions of business strategy for clients;
Developing and managing digital marketing strategies and data driven marketing campaigns; and
Trafficking and optimizing programmatic media buys, including working with DMPs in developing and optimizing audiences.
80% telecommuting permitted. Must be able to commute to the designated local office.
Domestic and/or international travel up to 20% required.